Personalized Medicine

Informed treatment decisions based on each patient’s unique genetic make-up

Pharmacogenetics makes personalized medication more attainable by combining a patient’s genetic information with information about how specific medications are broken down in the body, allowing healthcare professionals to tailor medical treatment to the individual characteristics of each patient.

Current “one-size-fits-all” prescribing approach :


This trend toward personalized medicine represents a substantial shift in medical practice from what worked for a “typical” patient to what now works for each “individual” patient. When healthcare professionals are equipped with insight into their patients’ genetic makeup, they are able to optimize clinical outcomes and reduce adverse drug reactions.

 Genetically assisted prescribing approach: